column inch

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Word: Column Inch

Part of Speech: Noun

Definition: A "column inch" is a unit of measurement used to describe the size of space in newspapers or magazines that is available for advertising. It refers to a space that is one inch tall and one column wide.

Usage Instructions:

When discussing advertising in print media, you can use "column inch" to refer to how much space an advertisement takes up. Advertisers often buy space by the column inch to determine their costs.

Example:

• "The newspaper charges $50 per column inch for advertising."
• "Her ad was three column inches wide, so it cost her $150."

Advanced Usage:

In the advertising industry, "column inch" is often used in budgeting and planning advertising campaigns. Businesses will calculate how many column inches they need based on their message and budget.

Word Variants:

• Column: Refers to a vertical division of text in a page.
• Inch: A unit of measurement equal to 1/12 of a foot.

Different Meaning:

While "column inch" primarily refers to advertising space, the term "column" alone can also refer to a section of a newspaper or magazine that has a specific topic or author.

Synonyms:

• Ad space
• Advertising measurement
• Print space

Idioms and Phrasal Verbs:

There aren’t any common idioms or phrasal verbs specifically related to "column inch." However, you might hear phrases like "space for rent" in advertising contexts.

Summary:

In summary, a "column inch" is a term used in advertising to measure space in print media.

Academic

Noun

1. a unit of measurement for advertising space

Synonyms

• inch